As any email marketer looking towards 2024 knows, staying on top of the rapid changes and evolutions in this 44-billion-dollar industry is essential. With engagement slipping 13% recently and spam complaints up 22% last year, what used to convert subscribers and land in inboxes needs to be fixed. It’s a new year with new challenges. But there is encouraging news – exceptional email marketing blogs providing the latest trends, strategies, and actionable insights from experts dedicated to our success.
Out of the many great resources available, I want to highlight my 10 favorite email marketing blogs that wholeheartedly deliver tremendous value. In curating this list, careful consideration was given to critical factors like relevant topics, quality content, author expertise, and overall usefulness for elevating your marketing skills.
10 Email Marketing Blogs
These carefully curated email marketing blogs deliver tremendous value by providing actionable insights, expert wisdom, and up-to-date trends to help passionate marketers like yourself master this evolving industry and take your skills to new heights in 2024 and beyond!
1. Mailchimp’s Email Marketing Blog
Mailchimp needs no introduction. Its popular email marketing platform and suite of automation tools are used by millions of businesses worldwide. But what some email marketers overlook is Mailchimp’s excellent blog, which publishes original articles and guides focused on making your campaigns more effective.
Some highlights that make Mailchimp’s blog worthwhile:
- In-depth guides on advanced features like automation workflows, landing pages, and more
- Actionable tips on list growth, segmentation, analytics, and optimization
- Trend reports and interviews with top email marketing experts
- Published several times a week to stay on the pulse of the latest trends
Whether you’re already a Mailchimp user or not, I highly recommend adding their blog to your regular reading list this year.
2. Campaign Monitor Blog
Campaign Monitor is another established leader in the email marketing space. Their blog consistently delivers insightful, up-to-date articles to improve your skills as an email marketer.
Here’s what I love about the Campaign Monitor blog:
- The “Ideas and Inspiration” section where they showcase real-life examples of great email marketing campaigns
- Practical tips for writing better subject lines, designing templates, automating workflows, and more
- Dedicated resources for small business owners and e-commerce marketers
- Interviews with pro email marketers on strategies that work right now
The articles published twice weekly are easy to digest but packed with useful nuggets you can immediately apply.
3. Return Path by Validity
Return Path by Validity has a content hub full of killer resources for savvy email marketers like us. Their in-depth reports, ebooks, and webinars offer data-backed insights to help shape your approach.
Notable features that make Return Path’s Resources invaluable:
- The State of Email Report – published annually to highlight key benchmarks and trends
- Original research studies on topics like inbox placement and engagement
- Thought leadership articles by email marketing luminaries
- Curated tip sheets with subject line formulas, timing best practices, and more
Besides the great blogs in this post, Return Path should be on your radar this year for the latest trends and stats shaping email marketing today.
4. Litmus Blog
Need to polish your email marketing creative and deliverability skills? Add Litmus Blog to your reading list for awesome articles on designing templates, improving deliverability, using dynamic content, and more.
Standout content I love on the Litmus blog:
- Inspiring interviews with top designers at leading brands
- Pictorial galleries highlighting beautiful email marketing designs
- Litmus product tips you’re probably not using already
- Weekly digestible articles and email design tear-downs
- Clear guides to creative optimization and deliverability
Litmus also posts handy resources like free analytics templates and ebooks for email marketers. Their blog has made me a better designer and analyst.
5. Really Good Emails Blog
As the name suggests, the Really Good Emails blog features curated examples of – you guessed it – really good emails from leading brands.
What I appreciate about this blog:
- Regular tear-downs of real email campaigns from known brands
- Side-by-side examples of email content that converts vs. misses the mark
- Short, skimmable reviews of emails covering design, messaging, CTAs and more
Reviewing several tear-downs around a certain topic every month has improved my abilities to craft effective emails. This blog makes it easy to learn from brands excelling at email marketing.
6. Iterable's Blog
I also wanted to highlight Iterable’s excellent blog as another email marketing resource worth following. Iterable offers a cross-channel growth marketing platform, and their blog shares in-depth guides on leveraging their tools along with general email marketing best practices.
What makes the Iterable blog stand out:
- Practical tips on advanced email segmentation and lifecycle campaigns
- Creative ideas for personalized subject lines and content
- Testing techniques for improving email metrics
- Interviews with leading marketers driving growth with Iterable
- Insider advice on aligning email with other channels
- Published weekly to provide regular value to readers
Whether you’re an Iterable customer or not, subscribing to their blog is worthwhile for leveling up your lifecycle automation, segmentation, and personalization game through email and beyond. The articles also connect email to the bigger picture of omnichannel growth.
7. Emarsys Blog
Emarsys offers an email marketing platform focused specifically on retail/e-commerce businesses. Accordingly, their blog is a goldmine for email marketers in those sectors who want industry-specific wisdom.
Choice bits of wisdom I’ve picked up from the Emarsys blog:
- Tactics for leveraging email to reduce cart abandonment
- Tips for timing promotional and transactional messages
- Ideas for personalization using purchase data
- Interviews with retail email marketing experts
- Mobile optimization guides for retail emails
From list building to segmentation to retention campaigns, this blog explores it all through the lens of retail/e-commerce email marketing with great insights.
8. EmailOctopus Blog
I’d also recommend the EmailOctopus blog for readers interested in entertainment/non-profit niche email marketing topics. As an email platform serving many brands in these spaces, EmailOctopus shares extremely targeted, practical guides for campaigns focused on customer surveys, list growth, lead capture, and more.
What I love about the EmailOctopus blog:
- Niche advice and ideas for entertainment/non-profit emails
- In-depth, step-by-step tutorials on lead generation and list-building tactics
- Creative approaches and templates for surveys and outreach
- Up-to-date industry news tailored for these sectors
- Professional quality articles published regularly
Suppose you compose emails for clients in the entertainment verticals or non-profit space. In that case, the EmailOctopus blog should be a go-to resource for industry-specific tips on engaging your audience through targeted email marketing and automation.
9. CopyBlogger Blog
While not exclusively about email marketing, I wanted to highlight CopyBlogger’s blog as an amazing resource for any content marketer looking to improve their writing skills. CopyBlogger shares indispensable tips on crafting compelling copy that drives action across all mediums – including email.
What makes the CopyBlogger blog so valuable:
- Step-by-step copywriting tutorials to engage readers
- Creative frameworks for developing high-converting content
- Ideas for improving email subject lines and body copy
- Insights on invoking emotion and influencing decisions
- Regular guest posts from legendary copywriters
Writing great copy is critical for email marketing success. CopyBlogger is an invaluable resource for elevating the words, emotions, and psychology behind every campaign we create.
10. Beehiiv's blog
I also recommend Beehiiv’s blog for email marketers looking to step up their game in 2024. Their blog skips the fluff and focuses on practical, proven email marketing strategies backed by data.
What makes Beehiiv’s blog so valuable:
- Actionable tips on optimizing email content
- Advanced segmentation and lifecycle methodology
- Real data-driven growth tactics for engagement
- Quick formatting advice for better newsletters
- Trend reports and benchmarks to stay ahead
Whether you need help engaging your subscribers, improving deliverability, formatting better campaigns, or maximizing revenue – Beehiiv’s blog covers it all.
What Important Things to Note Before Reading Email Marketing Blogs
- Assess your email program first to identify specific gaps and areas for leveling up. This allows you to seek relevant advice.
- Have clearly defined email marketing goals and KPIs at the top of your mind. Follow blogs that provide insights tailored to your objectives.
- Validate recommendations against your audience, capabilities, and resources before executing. Remix ideas to fit!
- Combining perspectives from multiple blogs creates invaluable aggregated wisdom but requires filtering to determine fit.
- Balance thought leadership concepts with tangible quick-win takeaways you can implement to build confidence.
- Not every piece of advice will work perfectly for your unique situation, but with openness and analytical thinking, progress is made through informed trial and error.
- Use these blogs as reassurance during email marketers’ inevitable daily challenges, from stiff competition to deliverability woes and more. The community is here!
- Take the teachings as inspiration to experiment with innovative approaches while refining back to basics – the core principles driving email success remain unchanged even as tactics fluctuate.
- Take breaks from consuming to actually create marketing. The production brings greater comprehension and isolates knowledge gaps.
- Eventually, you may contribute back to the community, paying forward your own advice through starting a blog or guest posting once flourishing by standing on the shoulders of these giants before you!
