When people hear “Target,” they likely picture the iconic red bullseye logo and a one-stop shop for affordable fashion, home goods, electronics, and more.
What doesn’t immediately come to mind is the outrageously lucrative Target affiliate program.
But it should from now on!
While less buzzed about than the Amazon associates platform, Target offers affiliates fantastic earning potential across various evergreen niches.
Between killer commission rates, a wide array of beloved brands, and a tendency for their products to hit the target audience spot on, this program deserves way more attention.
So wake up and smell the Bullseye BBQ chips, people!
In this comprehensive guide, we’ll navigate all the need-to-know details about the Target affiliate program so you can start raking in commissions and become an MVP (Most Valuable Promoter) for one of America’s favorite stores.
Let’s take aim at higher earnings!
What Is the Target Affiliate Program?
What exactly is this mysteriously profitable Target affiliate program that seems to put dollar signs in so many influencers’ and bloggers’ eyes?
In short, Target’s official partnership platform lets everyday folk like you and me earn commissions by driving sales on Target.com through our own marketing efforts.
So, whether you have a tiny TikTok following or a small blog reviewing the latest toy trends (can you say guaranteed Christmas payday?), you can line your pockets by simply sharing Target promo codes and product links if readers purchase stuff.
Before you start fantasizing about quitting your boring desk job at Dunder Mifflin to push Target products full-time, let’s learn more about how the iconic brand’s affiliate program works and what’s realistic to bank once you become a card-carrying member.
Spoiler alert — with Target’s universal appeal across all demographics, this program does offer major money-making potential if you strategically promote best-selling niches to your audience!
What products can you promote with Target's affiliate program?
Here are some of the most popular and lucrative product categories you can promote as a Target affiliate:
- Baby & Kids Products like cribs, strollers, toys, clothes, diapers, etc. New parents and caregivers are a major Target buying demographic.
- Beauty & Personal Care Hair styling tools, makeup collections, skincare sets from buzzy brands, and bath/body products do extremely well.
- Home & Kitchen Kitchen appliances, storage solutions, small decor items, and various home goods perform strongly. Promote based on trends.
- Electronics Tablets, smartphones, streaming devices, and small gadgets/accessories are reliable hits, especially around the holidays.
- Apparel & Accessories Trendy and affordable clothing for all seasons across men’s, women’s, and kids’ fashions sells consistently.
- Health & Wellness Fitness gear, specialty supplements, massagers, and self-care items have high demand from Target’s health-conscious shoppers.
No matter the specific niche, Target likely carries – and sells – just the kinds of coveted products your audience seeks. Capitalize on this extensive selection potential as an affiliate!
How Does the Target Affiliate Program Work?
So you want to jump on the Target affiliate train to Profitville but don’t know the first thing about how their program operates?
No worries, we’ve got you covered!
In short, the beloved Bullseye brand rewards content creators and influencers like yourself for driving verifiable sales on Target’s site through links and promo codes.
So, whether you’re an expert deal hunter mom killing it on TikTok or a niche blogger dishing out hot home decor, you’ll earn tasty commissions when your impressionable audience clicks through and makes purchases.
Once signed up, you simply add your affiliate links to shoppable social posts, website product roundups, and email newsletter promotions and watch the passive income stack up when shoppers buy.
Commission Rates
The baseline commission rate is 1-8% across categories, but popular picks like apparel and Home & Outdoor living category releases can net you up to 8% per sale!
These categories don’t offer Target Affiliate Incomes:
- SweetJoJo
- Household essentials
- Baby care items
- Sporting goods
- Books
- Contract mobile
- Movies, Video games, and consoles
- Electronics
- Pharmacy and OTC
- Pets
- Groceries
- Toys
Not too shabby.
Affiliates also get sweet perks like early access to Black Friday promos to share and special coupon codes for follower giveaways.
Who can Join the Target Affiliate Program?
Target welcomes:
- Influencers
- Bloggers
- Content creators
and niche site owners to apply for their flourishing affiliate program.
Whether you have a heavily engaged social media following, a growing email list of super fans, or a trusted review website – if you can promote Target products to shoppers, you’re invited to sign up.
Ideal partners include mom bloggers showcasing the latest baby gear or home gurus featuring organization essentials.
But smaller players like TikTok cleaning experts or Gen Z fashion vloggers also qualify and can score high commissions, steering their savvy audiences to trendy Target buys.
Affiliate novices and side hustlers should apply, too – the program provides materials to help you skillfully monetize content with integrity as you build your brand.
If driving sales by creatively connecting audiences to quality products sounds like your thing, Target offers the well-rounded affiliate opportunity you’ve been searching for.
Step-by-By Process to make Money with Target Partners Program
Here is a 5-step process for how to make money with the Target affiliate program:
1. Sign Up and Get Approved
Sign Up and Get Approved. Apply to be an official Target affiliate partner, set up your account, and have your content reviewed. Once approved, you’ll gain access to handy program assets and support.
2. Explore Target's Catalog
Strategize Like a Bullseye Sniper Thoroughly explore Target’s web catalog and identify popular products, customer reviews, and seasonal trends in your niche to reveal profit potential. Research and planning are key.
3. Create Content
Create Compelling, Optimized Content. Craft gorgeous visual blog posts, stylish video tutorials, conversion-driving emails, and on-trend social pins touting why shoppers should snag certain Target items. Embed your affiliate links and special offers everywhere seamlessly and effectively.
4. Share link with Readers or Followers
Blast Your Links to Engaged Followers Share your high-converting Target content across channels like email, text message marketing, organic IG and TikTok posts, paid ads, and influencer collaborations to drive traffic. Move the sales needle by tapping your current reach.
5. Earn Commissions
Earn Stacked Commissions as You Convert Bask in affiliate marketing success as clicks and purchases occur thanks to your influencer magic. Expect 2-8% in program commissions per sale on top sellers. Pour earnings back into your growing brand reach to maximize income!
How to Join the Program?
Here is a 3 step process on how to join the Target affiliate program:
Step 1: Submit an Application
Visit Target’s affiliate program homepage and click “Apply Now.”
You’ll need to thoroughly complete their application questions regarding your website, audience, promotional tactics, and prior affiliate experience.
Highlight your capabilities and content vertical.
Step 2: Get Approved
Within 2 weeks of applying, the Target affiliate team will review your eligibility and website/channel content.
Ensure everything aligns with their brand standards regarding imagery, messaging, and transparency with readers.
You will receive either an acceptance or tips to tweak your application.
Step 3: Access Partner Resources
Once approved, navigate your Target affiliate dashboard to access all the necessary resources to start monetizing.
This includes banner/text links, product feeds, creative assets, real-time reporting, special coupon codes, and more.
Use what resonates best with your niche audience and content style.
Then, begin driving conversions and earning commissions!
Conclusion
Given the strong commissions, extensive catalog potential, and built-in brand affinity, Target offers an affiliate program that is too rewarding to ignore.
For influencers and content creators seeking sustainable income growth, now is the time to take aim, drive traffic, make sales, and ultimately hit your financial bullseye as a Target affiliate.
Let their uniquely fashionable, affordable, and on-trend products strengthen your earning trajectory in 2024 and beyond!
